diff --git a/README.md b/README.md
index 4c76aee..ab26a39 100644
--- a/README.md
+++ b/README.md
@@ -31,6 +31,8 @@ the included `LICENSE.md` file for more detailed information.
 
 ## Quick Start
 
+Typical users should download a [utf8proc release](http://juliastrings.github.io/utf8proc/releases/) rather than cloning directly from github.
+
 For compilation of the C library run `make`.  You can also install the library and header file with `make install` (by default into `/usr/local/lib` and `/usr/local/bin`), but this can be changed by `make prefix=/some/dir`).
 
 Alternatively, you can compile with `cmake`, e.g. by